SaaS Brand – Scaling Lead Generation With Data-Driven Campaigns

Challenge

A SaaS company with medium-sized project management software was in a good place with its product-market fit, but it lacked consistency in its lead generation. Their sales team was heavily reliant on the outbound approach, which, unfortunately, was not perpetual. They required an inbound plan to draw suitable leads and ease the sales process.

Solution

We built a 6-month digital growth strategy that combined:

SEO & Content Marketing

Creating and distributing keyword-optimized blog articles and success stories that spoke directly to the needs of tech and professional services decision-makers.

Paid Search & LinkedIn Ads

Aiming Google Ads at user queries with strong purchase intentions and utilizing LinkedIn Ads to reach B2B audience segments with specific characteristics.

Conversion Optimization

The landing pages were redesigned with more visible CTAs and simplified signup forms.

Automated Nurturing

Implementing HubSpot workflows for lead qualification and delivering suitable content according to each funnel stage.

Tools Used

Google Ads

LinkedIn C.M

HubSpot

Ahrefs

Google Analytics

Result

Within 6 months, the SaaS brand experienced:

Inbound leads that got qualified increased by 124%.

The cost per lead (CPL) has gone down by 40%.

The sales cycle has been shortened by 28%, allowing the sales team more time to close deals.

The initiatives have been the main driver of $420k in new ARR (Annual Recurring Revenue).

The SaaS company has since expanded its partnership with Thinking IT to scale internationally.