iGaming Brand – Driving Player Growth Through Paid Ads & Promotions

Challenge

An emerging iGaming brand seeking a partner that understands the promotional landscape of the gaming industry, sweepstakes regulations, and performance-driven advertising turned to 0Thinking IT with a critical challenge: their new sweepstakes platform featured robust games but was unable to draw regular player traffic to the US market. Their current campaigns were high in costs and low in retention, largely because they were unfocused. They were looking for a partner who knew about gaming promotions, sweepstakes regulations, and performance-driven advertising.

Solution

We prepared a growth strategy for 3 months that concentrated on:

Targeted Paid Media

Creating Facebook ads, Google ads, and programmatic display campaigns that were specifically designed to reach a targeted audience of high-value players, with the additional advantage of allowing the campaigns to be optimized.

Promotional Campaigns

Using data to develop promotional incentives such as new player bonuses and free spins, which would attract new deposit activity.

Creative Optimization

Advertising by means of the popular game mechanics (slots, fish tables) to increase click-through rates through the experimentation of creatives.

Retention Tactics

Using email and SMS flows to make inactive players return by offering them personalized deals.

Tools Used

Google Ads

Meta Ads

SEMrush

HubSpot

Mailchimp

Result

In just 12 weeks, the brand achieved:

48% reduced cost per acquisition (CPA) compared to earlier campaigns.

3.2 times return-on-investment (ROI) of ad spend.

More daily active players increased by 67% within the first quarter.

Retention rates were raised with 38% of the users coming back within a week.

Thinking IT is now the long-term growth partner of the iGaming brand, and the brand is going on large-scale development with confidence.

Social Proof (Client Quote):

Kate R.

Head of Marketing, iGaming Brand

Our growth trajectory was totally transformed by Thinking IT. We got more players on the iGaming platform and maintained them with their knowledge and skill quicker than we could have imagined.